Often, the power of digital marketing, especially video and social media, goes unused and unnoticed by non-profit organizations. And that is an unfortunate mistake – because non-profits can easily benefit from telling their story through video and effectively sharing through social media. Non-profits often have a message that resonates and connects with people. Video and social are the most common ways to get a message across in the modern era. These two should fit together well, no?

In this Unravel blog we’ll explain why video is absolutely essential for non-profit organizations. We’ll break it into three parts for you, all of which Vadela has experience handling on a daily basis. We’ve worked with organizations like the International Dyslexia Association, the Boys and Girls Club, and A Gift for Teaching, and seen the power of video work for these organizations. So, let’s go ahead and explain the top 3 benefits for a non-profit using video in their strategy.

  1. Video takes storytelling to the next level.

Think about it: if you are a non-profit, you can write and write about your organization’s mission. Explaining where you’ve come from, telling the story clearly and powerfully. But how many people will read it? How many will take the time to read the story of an organization, even one that has a compelling and meaningful story to tell? Often time non-profits assume that just by getting their story out to the public, the public will react to it with emotion. They assume that people will connect with the story they are trying to tell. Unfortunately, that’s wrong. It’s all about how you tell the story.

This is where video comes in. Video has the ability to connect with people, grab their attention, and tell a story with raw emotion and accuracy.  At Vadela, we’ve seen this with Jared Blank, who ran a marathon on each continent to raise funds for the International Dyslexia Association. Think about this: would you be more inspired being told by a blog or news story about someone like Jared Blank, or a video that can simultaneously tell you the story of Blank and the International Dyslexia Association? No doubt, it’s video.

2. Video educates those interested.

Data shows that people are more likely to view how-to videos than read a blog, or a manual. It’s easier, there’s a how-to video for everything, and most people are visual learners. The same goes for brand education. When someone wants to find out about a brand, they are highly likely to google that brand and watch a video rather than reading the ‘about’ page on their website, for example. It’s simply more eye-catching and easier to comprehend – it’s direct contact with the viewer.